SEO Your Video on YouTube

Your ability for your video to rank in local search when someone is Googling your name, practice name, or top orthodontic keywords is only as good as the SEO coding placed on each video when uploaded. Practices spend thousand of dollars on promotional video only to find out no one is watching them, or if they do, the amount of time spend watching is less than expected.

The video by one of the top SEO specialists in the country breaks down what needs to be added when optimizing your video on YouTube.

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How to Clear Your Internet Browser History

When researching and testing your online rankings for top orthodontic or dental keywords in your local area, your past search history can screw up the results. All your previous browser history influences your current search results.If you want an accurate visual on what new patients area actually seeing with Googling for the first time, clearing your history is recommended.

GOOGLE DOES TRACK YOUR SEARCH RESULTS.  We also suggest you SIGN OUT of your Google account. Even if you are searching in Chrome’s Incognito, Firefox’s New Private window or Microsoft Edge, it is best practice to be signed out of any

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Claim Your Top Orthodontic Local Business Listings

There are many beneficial reasons for claiming your local Business listings: Validates the information Google contains about your business is actually correct. Don’t leave it up to someone else to promote your business for you. Increased exposure on search engines and local searches.  Verifying your business information builds trust that you are who you say you are and your doors are actually opened for business. Allows people to learn about your business with photos, customer reviews, and driving instructions to your business. Links your website to your Google Maps listing. Posts verifiable proof of treatment expertise with reviews. Gives you
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Testing Website Speed Performance

GOOGLE WANTS A FASTER WEB – What Every Business Owner Needs to Understand

Website speed isn’t only good for users – it’s good for Google, too. Slow websites are often slow because they’re inefficient. They may load too many large files, haven’t optimized their media, or don’t make use of modern technologies to serve their pages. That means that Google has to consume more bandwidth, allocate more resources, and spend more money.

Across the whole web, every millisecond they can save, and every byte they don’t have to process, adds up quickly. And quite often, simple changes to configuration, processes or

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How to Respond to Reviews

Responding to all reviews is a recommended practice, whether the review is positive or negative.

Why is responding to reviews so important? Consider this:

94 percent of consumers say that a bad review has convinced them to go elsewhere. 53 percent of customers expect businesses to respond to negative reviews within a week. But 63 percent say that a business has never responded to their review. 45 percent of consumers say they’re more likely to visit a business that responds to negative reviews.

Read these two blog posts I feel map out what you need to know when responding to

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Who Really Controls Citations and Local Search Business Listings

Importance of Top Aggregators and Citations When Branding Your Business

Gaining control of the top local search aggregators is the first line of defense for citation management. When branding your business online, the aggregators feed data to hundreds of big and small websites across the US who cross-reference your business information to make sure your data is correct.  Google then references these aggregators for accuracy and will rank your local business in the Google Business Area (Maps) accordingly. 

If your brand does not match up, you will lose trust in the “eyes” of Google and your ranking, especially

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Defend Your Social Media Against Hackers

One of the most prevalent methods of cyber crime today is the social media hack. For cyber criminals, these social platforms — including Facebook, Instagram, Twitter, and Snapchat — are like candy stores to kids.  A new hack is being deployed to businesses, organizations, or individuals every 39 seconds. Many people can recognize if their email has been hacked and know to avoid it, but a social media hack, that’s a different experience all together.

Social media users feel comfortable and safe communicating openly and freely to their friends and family. They are eager to spend

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